Fix Size Discrepancy and Increase Conversion
The difficulty for consumers to find their ideal fit online is a problem. Fit Analytics’ suite of solutions solves retail’s size problem and boosts sales.
THE SIZING PROBLEM
Retail’s Major Problem - Fit Inconsistency Across Apparel
The retail industry does not have a universal sizing system. Unfortunately, this discrepancy in sizing causes a negative impact on both retailers and customers alike.
For customers, the guessing game of trying to work out the perfect fit online can cause frustration, confusion, and a lost sale. Products purchased without size guidance often need to be returned due to an undesirable fit.
Size discrepancy leads to:
- Retailers bearing the financial burden of returns
- Customer mistrust, frustration, and confusion
- Lost conversions and revenue.
FIND THE PERFECT FIT
A Machine Learning Solution to Apparel Size and Fit
Retailers need to provide accurate sizing information for their shoppers. The ability to give correct fit information goes way beyond insufficient and unreliable size charts.
Our size recommendation solution - Fit Finder- is the leading platform in the industry. Fit Finder generates recommendations based on consumer inputs, size chart specifications, the largest apparel dataset, coupled with transactional data of consumers with similar profiles providing social proof.
Fit Finder is powered by advanced machine learning algorithms and artificial intelligence (AI) which means:
• Shoppers use the tool in a user-friendly way to find their perfect fit
• Retailers rely on the sophisticated data behind Fit Finder’s recommendations
FIT FINDER
Benefits of Fit Analytics’ Sizing Solution
A sizing solution is a requirement for online retailers. Customers expect their garments to have a perfect fit on the first try and retailers need to increase conversions while decreasing returns.
The benefits of brands connecting with customers using Fit Finder has led to positive results.
INCREASED CONVERSION RATE
+
4
%
REDUCED RETURNS
-
5.1
%
BOOST IN USER ENGAGEMENT
+
18.4
%
Fit Finder powers over 1 billion accurate size recommendations for leading retailers worldwide every month.
The increase of Fit Analytics partners in recent years shows that brands are wising up to the benefits of collaborating with a data-driven solution to tackle sizing and fit issues. Fit Analytics’ clients include retail heavy hitters like Zara, ASOS, and The North Face.
“Fit Analytics exceeded our expectations and moved the needle for us in a significant way.”
