Fit Connect gives you on-demand access to sizing and style data to help create highly personalized shopping experiences and compelling promotions.
Personalized shopping experience
Solve Sizing at the Start of the Shopping Journey
Fit Connect amplifies the benefit of Fit Analytics’ technology throughout your site by delivering size recommendations and product availability data to Category and Product Listing Pages. The result is a shopping experience that is personalized around size and style to connect consumers with clothes they'll love and want to keep.
How it works
Size-Aware Product Listing Pages
Every time a shopper performs a search or browses your assortment, our API returns data for the product array that can be used to enhance the shopping experience as well as:
- Boost customer confidence by displaying their recommended size for each product
- Mark items that are out-of-stock in the shopper’s size to save them future disappointment and improve their browse experience
- Augment existing search filters with an option to hide items that are unavailable or unsuitable to fully optimize the shopping experience
New and returning users
For shoppers who have previously used Fit Finder on a Product Detail Page, the Fit Connect service is delivered automatically and seamlessly. New users have the option to onboard directly from Category and Product Listing Pages, via a customized version of Fit Finder that allows them to enter their information for one or many categories (for example - tops, pants, and shoes).
In its core implementation, Fit Connect provides a recommended size and stock availability status for each product. Additional algorithms in our data platform bring added intelligence to your Category and Product Listing Pages.
Our style recommender algorithm, trained on user click-journey data, assesses the stylistic relevance of each product to items the shopper has previously viewed or purchased. Our returns reducer algorithm calculates the likelihood of a size-related return for each unique combination of shopper and product. Use these additional metrics to optimize the sorting of your Category and Product Listing Pages and to promote items that are stylistically relevant while demoting items likely to be returned.
Flexible and Extensible API
The Fit Connect API delivers on-demand sizing and style data to any point along the shopping journey. Query the recommended size, stock availability, and stylistic relevance of any product for any given shopper to create a highly personalized retail experience. Flexible, extensible, and secure - the Fit Connect API has been used by partners such as ASOS and AboutYou to create completely customized sizing experiences that are powered in the back-end by Fit Analytics data.