The Power of Machine Learning Algorithms in E-Tail

Guide To Machine Learning

Machine Learning and E-Tail

As consumer behavior continues to evolve and more shoppers are drawn to purchase online, smart retailers know that various insights into their shoppers’ requirements will ensure they are able to meet the needs of their customers. This is where artificial intelligence (AI) and machine learning technology come in.

Machine Learning Algorithms

Machine learning is the fuel behind many platforms we are familiar with - Google, Facebook, Siri, and more. In fact, much of the recent progress in digital technology can be attributed to machine learning algorithms.

Modern artificial intelligence is powered by

machine learning algorithms

that are able to find and predict patterns within the data it’s given. These algorithms can digest vast amounts of data which could be words, clicks, and in general, any measurements that can be digitally collected.

Benefits of Machine Learning in Retail

Group of women writing with clothes on hangers in the background

The customer data collected by machine learning technology allows businesses to:

Make informed data-driven decisions
Create more accurate marketing plans
Enhance
personalized services
Increase customer loyalty with a positive shopping experience
Improve sales

Improved customer relations, boost in sales, and differentiation amongst competitors are some of the key goals apparel retailers aspire to achieve to stay ahead of the competitive curve.

Machine learning (with its powerful algorithms) increases the likelihood of retailers achieving these

business goals

Fit Analytics' Machine Learning Solution

A diagram explaining Fit Analytics’ machine learning ecommerce solution

At the core of Fit Analytics’ platform lies its vast database comprised of garment and fit information. With this data, our sophisticated platform is able to use advanced machine learning algorithms that help apparel retailers solve their customers’ size and fit problems.

Our suite of apparel e-commerce solutions attracts the world’s top apparel brands that want to

solve sizing

at scale and produce data-driven results.

to learn more about how our personalized size recommendations boost conversions and slash returns.

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Machine Learning Algorithms

Benefits of Machine Learning in Retail

Fit Analytics' Machine Learning Solution

Start Solving Sizing