Case study.

In an A/B test run by the The North Face, Fit Analytics increased conversion by 2.4%. On an annualized basis, this 2.4% increase projects to an added value of $1.3 million.

The test.

A. Size Chart

The North Face showed a traditional size chart (A) to half of the site visitors, and Fit Analytics (B) to the other half.

This test took place for three months, after which The North Face compared the shopping behaviors of the two groups...

B. The Size Advisor

The results.

Shoppers who arrived at the Fit Analytics-enabled page made 2.4% more purchases than the control group. This conversion boost projects to an increase of $1.3 million annualized added value when applied to all products across the store.

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