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Success stories

Alpha Industries

In under a month, Fit Analytics delivered a 6.23% increase in net sales for one of America's most beloved military heritage brands.

market:North America

About Alpha Industries

Founded in 1959 in Tennessee, is one of America's most instantly recognizable heritage apparel brands. Building on a proud historical record of producing iconic flight jackets for the United States military, it's gone on to establish an outstanding reputation for fit, finish, and hard-wearing style across its range of outerwear for men, women, and children.

Challenges Faced

In today's market, maximizing e-commerce revenue is critical to ongoing success. Alpha Industries is keenly aware that its reputation for comfort and durability has to be backed up by operational excellence at the point of online sale and beyond.

Alpha Industries already operates a highly optimized e-commerce experience – particularly in the area of returns management – but was looking to assess sizing as an area which could unlock extra sales revenue across its product range.

“When we went to Fit Analytics with our challenge, they came back with a solution and were able to impact our e-commerce business in less than three months. They exceeded our expectations and moved the needle for us in a significant way.”


Alpha Industries integrated Fit Finder quickly and smoothly with zero negative impact on existing resources, even during the busy holiday shopping season.


Shoppers using Fit Finder showed a 5.7% increase in conversion rate. Improved user confidence around fit also led to a 6.3% increase in total orders and a 0.41% increase in average order value (AOV).

Increase in conversion


Increase in total orders


Increase in AOV


After factoring in associated costs, Alpha Industries enjoyed a net sales increase of 6.23% from Fit Finder-influenced purchases during the initial testing phase.

A/B Test setup
Time period
December 15, 2016 – January 9, 2017
Number of shoppers
Type of test
A/B test with Fit Finder versus traditional static size chart.

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