Success stories

AMARO

In just two months, Fit Analytics delivered a 2% increase in conversions and a 4% decrease in returns leading to a significant bottom-line boost for Brazil’s hottest digital native brand.

vertical:Women
market:Latin America

About AMARO

Founded in 2012 as a womenswear brand for digital natives,
AMARO
’s unique direct-to-consumer model is changing the way Brazilian women shop by combining technology and creativity to offer the latest trends at amazing prices.
Taking an impressively digital-first omnichannel approach, the brand sells originally designed clothing, accessories, and footwear via amaro.com, native iOS and Android apps, and its sixteen flagship Guide Stores in São Paulo, Rio de Janeiro, Curitiba and Belo Horizonte.

Challenges Faced

With over 10,000 items designed in-house every year, AMARO needed a solution that could handle its extensive range of apparel and footwear while delivering sizing satisfaction to a broad and diverse Brazilian consumer base.

Of particular importance to AMARO was the ability to provide the same great sizing experience across all channels so that shoppers could be equally confident around fit whether browsing online, via native app, or in person at the brand’s brick-and-mortar Guide Stores.

“Fit Finder gives us a powerful sizing tool that’s fully localized for Brazil, removes complexity about fit, and performs perfectly across all devices. This combination makes it a great omnichannel solution for our online channels and Guide Shops. The 4% reduction in returns delivered so far was impressive and we look forward to keeping improving our customer success.”

Wellington José da Silva
Head of customer experience at AMARO

Solution

Fit Finder was swiftly implemented across all AMARO sales channels with no negative impact on existing resources. Transparent A/B testing also allowed the brand to monitor post-launch impact closely and see a clear path to return on investment.

Results

Initial testing showed a 2% increase in conversion rate from shoppers using the Fit Finder size advisor. Fit Finder also drove a solid 4% decrease in return rate across all channels during the test period leading to significant improvement in bottom-line results for AMARO.

Increase in conversion

+
2
%

Decrease in return rate

-
4
%

A/B Test setup
Website
www.amaro.com
Time period
March 1, 2018 – May 14, 2018
Type of test
A/B test with Fit Finder versus size chart.

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