Success stories

Foot Locker EU

In just 6 months, Fit Finder delivered an outstanding set of results for one of the world’s most iconic footwear retailers across 3 major brands.

vertical:Shoes
market:Europe

About Foot Locker EU

Founded in 1974, is one of the world’s leading athletic footwear retailers, boasting exclusive product ranges from top brands worldwide, with a particular focus on Nike.
The company’s impressive brick-and-mortar operation of over 3,100 stores in 28 countries is bolstered by a strong e-commerce and social presence online. In 2013, Foot Locker acquired the Runners Point Group, adding the specialty running shop and German athletic footwear retailer to their brand family.

Challenges Faced

In a competitive European market where sky-high return rates are not unusual, Foot Locker wanted to reduce fit-related uncertainty while boosting user confidence in a diverse product offering across three separate branded sites: Foot Locker Europe, SIDESTEP, and Runners Point. Foot Locker needed a versatile and accurate sizing solution that was already optimized for all European languages and which could offer the same great user experience for different customer bases.

Solution

Thanks to a hassle-free integration process, Foot Locker went live with Fit Finder on all three shops quickly and smoothly throughout the busiest part of the retail year. Fit Finder’s support for multiple, fully-localized European languages also meant Foot Locker EU could be certain its geographically diverse range of users would experience the same great sizing experience in their native languages and benefit from increased confidence around fit.

Results

By taking the guesswork out of shoe sizing, Fit Finder delivered a consistent increase in conversions and decrease in returns across all three shops. Over the 6 months of the test, Fit Analytics delivered a 3.38% increase in conversion rate for Foot Locker EU, a 13.04% increase for SIDESTEP, and a 5.82% increase for Runners Point.

INCREASE IN CONVERSION RATE FOR FOOT LOCKER EU

+
3.38
%

INCREASE IN CONVERSION RATE FOR SIDESTEP

+
13.04
%

INCREASE IN CONVERSION RATE FOR RUNNERS POINT

+
5.82
%

Results were equally impressive on the returns side of the equation: Foot Locker EU saw an impressive 13.55% reduction in return rate, SIDESTEP returns decreased by 6.61%, and Runners Point returns decreased by 7.39%.

Test setup
Websites
www.footlocker.com | www.runnerspoint.com | www.sidestep-shoes.com
Time period
June 29, 2017 – January 23, 2018
Number of shoppers
500k+
Type of test
A/B test with Fit Finder versus traditional static size chart.

Get closer to customers

Start Solving Sizing

Interested in adding Fit Finder to your online store?

Let's talk