In a three-month A/B test with Fit Analytics, visitors to THE ICONIC exposed to Fit Finder contributed to 5.9% higher net revenue thanks to higher conversion rates and a lower rate of return.
| vertical: | Lifestyle |
| market: | Australia |
As a multi-brand retailer, THE ICONIC operates in a complex and highly competitive retail environment. It supports over 700 brands and 45,000 products (with 200 new products added daily). THE ICONIC needed a sizing partner who could deliver an instant e-commerce uplift across a diverse, ever-changing product range.
In keeping with its customer-friendly free returns policy, THE ICONIC wanted to help customers choose the correct size and avoid the disappointment of needing to return an item they like due to incorrect sizing.
Our hassle-free integration process meant Fit Finder could be smoothly integrated without disrupting THE ICONIC's 10 million monthly visitors.
Shoppers using the Fit Analytics size advisor showed a 1% increase in conversion rate. Improved fit-related user confidence also led to a 0.4% decrease in returns. Overall, Fit Analytics visitors contributed 5.9% more revenue after returns compared to the control group.
| Test setup | |
|---|---|
| Website www.theiconic.com.au | |
| Time period January 5, 2017 – April 5, 2017 | |
| Number of shoppers 250,000 | |
| Type of test A/B test with Fit Finder versus traditional static size chart. | |
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