New Fit Finder users go through the sizing process once per cookie lifecycle.
The shopper answers Fit Finder questions
Our innovative system connects the dots between user inputs, body modeling and fashion item datasets
The best fitting size with highest probability of being kept it is determined based on purchases and returns records
Recommendation is shown to the users
For all items in the same category, fully personalized immediate size recommendations are automatically available for further browsing or future sessions
James Gill
General Manager E-Commerce, rebel