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Updated: March 15, 2021
Welcome to Fit Analytics GmbH! We are a German software company based in Berlin and Chicago supporting partners across the globe to deliver sizing recommendations to millions of shoppers worldwide by using the power of machine learning.
Fit Analytics GmbH, located at Voigtstr. 3, 10247 Berlin, Germany, is the operator of the website https://www.fitanalytics.com. We are also responsible for the application of the same name and for the solution providing size recommendations and fit prediction services for online shoppers in our partner’s online shops (“Fit Finder” / “Size Advisor”). When visiting the company website of Fit Analytics GmbH and its subsidiaries (in the following referred to as “Fit Analytics”, “we” or “us”) or whenever you use our services and tools, you’ll automatically share some information with us.
The data and information we collect can be divided into two categories:
We consider the protection of your data very important and focus on proper handling of your personal data. All data will be collected, used and shared solely within the statutory provisions of the applicable data protection laws. In the following, we will state and explain what data we collect, how it is handled by us, and the rights granted to you regarding our use of your data.
When you use our website or get in contact with us by using our contact form, we are responsible for the collection, processing, and use of the personal data you provide to us in terms of the German Federal Data Protection Act (Bundesdatenschutzgesetz / BDSG), the German Teleservices Act (Telemediengesetz / TMG), and the General Data Protection Regulation from the European Union (Datenschutzgrundverordnung / GDPR). In addition to this, we also make sure to comply with the rights specifically granted to users in California, the United Kingdom, and Brazil.
For purposes of need-based design and continuous optimization of our pages, we collect and use two types of cookies: essential and analytics cookies. You can choose which kind of cookies you want to accept on your device upon entering our website for the first time, and you are free to change your cookie settings at any time.
Essential cookies are needed for you to browse the website and use its features, so they can not be turned off. These cookies are set out based on our legitimate interest (Art. 6 I lit. (f) GDPR) to own and run a fully functional website. On the other hand, analytics cookies are optional cookies. They are needed to continuously improve our services. These cookies are provided by web analysis services ("Google Analytics" and "Hubspot"). If you consent to these cookies, they are placed on your device based on this consent (Art. 6 I lit. (a) GDPR).
In the context of analytics cookies, pseudonymized user profiles are created and cookies are used. The cookie-created information on your use of our website such as
is forwarded to and stored on servers located within the European Union. The information is used to analyze the use of the website, to compile reports on website activities, and to perform further services connected with website use and Internet use for purposes of market research and need-based design of these Internet pages. Such information will also be forwarded to third parties if this is required by law or such information is processed by such third party by order.
In no case will the IP address be combined with other data corresponding to the customer. The IP addresses will be anonymized so that allocation is not possible (IP masking).
You may prevent installation of cookies by making the corresponding settings in the browser software; however, we expressly point out that this will prevent comprehensive use of all functions of this website. You may object to creation of user profiles at any time. The contact data can be used for notification of objection. As an alternative, please check this Google Analytics Opt-out Browser Add-on.
All data collected in this way will be automatically deleted as soon as no processing purpose is left and thus saving the data is not needed anymore.
Data processing thus might include transfer of data to a third country or international organization within the scope of Art. 13 1 lit (f) GDPR. Since the Privacy Shield was deemed illegitimate by the EuGH in July 2020, Fit Analytics made sure to include standard contract clauses within its contracts with providers residing in third countries or with international organizations.
Upon your request, we will correct or update your personal information. You can make these requests by emailing privacy@fitanalytics.com
At any time, you can opt-out of receiving offerings-related, promotions-related and inquiry response-related messages from Fit Analytics. If you choose to do so, Fit Analytics will delete all your personal data collected so far. From this point onwards you will no longer receive any further information on products and services. Also, If you prefer not to use our services, please follow this link to opt out of Fit Analytics: Remove Fit Analytics from my browser.
Similar to most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function properly, and they do not collect any of your personally identifiable information. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping the site and our services secure and all in all providing you with a better and improved experience and help speed up your future interactions with our website. For additional information, please refer to the Web Analysis Services section above.
Fit Analytics uses all data derived from the application solely for the following purposes:
All data received this way is processed anonymously and we never collect or process any personally identifiable information (e.g. real name, address details, payment information). IP Addresses sent to our servers by standard backend processes are hashed and truncated immediately after receipt in a non-reversible way. All data derived from our application is stored on servers and databases located inside the European Union or in the country of origin of the end user. No data from this category is transferred outside of the European Union. All data is automatically deleted after a certain retention period.
If you are a user in the European Union or the United Kingdom, please be aware that Fit Analytics is the controller of your personal data collected by using our website or contact form, but not the controller of your personal data when using our application(s) implemented in a webshop you used. In this case, Fit Analytics acts as a data processor on behalf of the respective store.
For personal data where Fit Analytics is the data controller you can exercise your rights of access, erasure, rectification, restriction of processing, and portability of your data from us by getting in touch with us by email (privacy@fitanalytics.com). Furthermore, you can exercise your right to lodge a complaint with your supervisory authority.
As a user in the European Union or the United Kingdom we are only allowed to use your personal data on the basis of the legal framework set by GDPR and the UK GDPR. Fit Analytics typically relies on one or more of the following bases for this:
If you are a user residing in California, you have certain specific rights under California law regarding the personal data we collect when you use our website or contact form, specifically the California Consumer Privacy Act of 2018 (“CCPA”) and the California Shine the Light law. Regarding the provisions set forth in the CCPA, we would like to inform you that
All data received this way is processed anonymously and we never collect or process any personally identifiable information (e.g. real name, address details, payment information). IP Addresses sent to our servers by standard backend processes are hashed and truncated immediately after receipt in a non-reversible way. All data derived from our application is stored on servers and databases located inside the European Union or in the country of origin of the end user. No data from this category is transferred outside of the European Union. All data is automatically deleted after a certain retention period.
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed your personal data (if any) for their independent direct marketing purposes in the prior calendar year, as well as the type of personal data disclosed to those parties.
If you are a user in Brazil, please be aware that Fit Analytics is the controller of your personal data collected by using our website or contact form, but not the controller of your personal data when using our application(s) implemented in a webshop you used. In this case Fit Analytics acts as a data processor on behalf of the respective store. Since Fit Analytics exclusively handles anonymous data only and the respective data subject can not be identified, the LGPD does not apply according to Articles 5, 12 LGPD.
For personal data where Fit Analytics is the data controller you can exercise your rights of access, deletion, correction and portability of your data from us by getting in touch with us by email (privacy@fitanalytics.com).
As a user in Brazil we are only allowed to use your personal data on the basis of the legal framework set by LGPD. Fit Analytics typically relies on one or more of the following bases for this:
You are entitled to object our use of your information. Please get in touch with us if you wish to do so. In addition to this, you can always file a complaint with the national authority in your country or with our Data Protection Officer by email (privacy@fitanalytics.com).
This privacy notice is subject to change according to the rules and guidelines set by GDPR, CCPA, LGPD or any other law applicable to our services. Changes will be made upon amendments to any of these laws becoming legally binding.
Please note that our services are not intended for users under the age of 18. Because of this we do not knowingly collect personal information from anyone under this age. If we need to rely on consent as a legal basis for processing information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
We use suitable technical and organizational safety measures to protect your data from accidental or intentional manipulation, partial or complete loss and/or destruction as well as unauthorized access. Our security measures are subject to continuous improvement in accordance with current technological developments.
For any questions about this Privacy Policy or your privacy rights please contact Fit Analytics using the information below:
Fit Analytics GmbHData Protection OfficerVoigtstr 3, 10247 Berlin, Germanyprivacy@fitanalytics.com