Privacy Policy

Users in the European Union​ and the United Kingdom

If you are a user in the European Union or the United Kingdom, please be aware that Fit Analytics is the controller of your personal data collected by using our website or contact form, but not the controller of your personal data when using our application(s) implemented in a webshop you used. In this case, Fit Analytics acts as a data processor on behalf of the respective store.

For personal data where Fit Analytics is the data controller you can exercise your rights of access, erasure, rectification, restriction of processing, and portability of your data from us by getting in touch with us by email (privacy@fitanalytics.com). Furthermore, you can exercise your right to lodge a complaint with your supervisory authority.

As a user in the European Union or the United Kingdom we are only allowed to use your personal data on the basis of the legal framework set by GDPR and the UK GDPR. Fit Analytics typically relies on one or more of the following bases for this:

• Contract: we are using your information because you entered into an agreement with us.
• Contract: we are using your information because your company entered into an agreement with us and you are the Person of Contact for us.
• Pre-contractual Relationship: You used our contact form to get in touch with us about a possible collaboration.
• Consent: In some cases we’ll ask for consent to use your information for specific purposes.
• Legal obligation: We might be required by law to use your information to comply with legal obligations, for example when we need to respond to valid legal requests.

Users in California

If you are a user residing in California, you have certain specific rights under California law regarding the personal data we collect when you use our website or contact form, specifically the California Consumer Privacy Act of 2018 (“CCPA”) and the California Shine the Light law. Regarding the provisions set forth in the CCPA, we would like to inform you that

• You have the right to opt out of the sale of your personal data. Fit Analytics does not sell your personal data.
• You have the right to receive an overview of the personal data we collect, how we use it and with whom we share it with. This information is provided in this Privacy Policy in the sections entitled “Information We Collect” “Information We Use” and “Information We Share”
• You have a right to know the categories of personal information we have collected or disclosed about you in the last 12 months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information. The categories of data we collect and process are:
• Identifiers: our widget will collect your IP address as part of standard queries. Any IP address received in such a way will be hashed and truncated before being stored in our databases.
• Characteristics of protected classifications under California or federal law, such as you gender and age. The main purpose for collecting this information is to recommend the best possible size.
• Commercial information such as products purchased and returned at webshops including our service. This data is needed for billing purposes and for improving the size recommendation mechanics
• Internet or other electronic network activity information such as our Session ID or the Order ID. This information is needed for billing purposes and to link purchases with eventual returns for improving the size recommendation mechanics.
• We may only collect this information when you provide it to us by using our service.
• You have a right to request we delete your personal data. We may ask you to provide some additional information to verify your identity. You or your authorized representative may make a request by contacting us by email (privacy@fitanalytics.com).
• You have the right to make 2 free requests regarding access to your data in any 12-month period. We may ask you to provide some additional information to verify your identity. You or your authorized representative can exercise this right by email (privacy@fitanalytics.com) . We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days.
• You have a right to not be discriminated against because you exercise any of your rights.

All data received this way is processed ​ anonymously and we never collect or process any personally identifiable information (e.g. real name, address details, payment information). IP Addresses sent to our servers by standard backend processes are hashed and truncated immediately after receipt in a non-reversible way. All data derived from our application is stored on servers and databases located inside the European Union or in the country of origin of the end user. No data from this category is transferred outside of the European Union. All data is automatically deleted after a certain retention period.

California’s Shine the Light Law

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed your personal data (if any) for their independent direct marketing purposes in the prior calendar year, as well as the type of personal data disclosed to those parties.

Users in Brazil

If you are a user in Brazil, please be aware that Fit Analytics is the controller of your personal data collected by using our website or contact form, but not the controller of your personal data when using our application(s) implemented in a webshop you used. In this case Fit Analytics acts as a data processor on behalf of the respective store. Since Fit Analytics exclusively handles anonymous data only and the respective data subject can not be identified, the LGPD does not apply according to Articles 5, 12 LGPD.

For personal data where Fit Analytics is the data controller you can exercise your rights of access, deletion, correction and portability of your data from us by getting in touch with us by email (privacy@fitanalytics.com).

As a user in Brazil we are only allowed to use your personal data on the basis of the legal framework set by LGPD. Fit Analytics typically relies on one or more of the following bases for this:

• Contract: we are using your information because you’ve entered into an agreement with us.
• Pre-contractual Relationship: You used our contact form to get in touch with us about a possible collaboration.
• Consent: In some cases we’ll ask for consent to use your information for specific purposes.
• Legal obligation: We might be required by law to use your information to comply with legal obligations, for example when we need to respond to valid legal requests.

You are entitled to object our use of your information. Please get in touch with us if you wish to do so. In addition to this, you can always file a complaint with the national authority in your country or with our Data Protection Officer by email (privacy@fitanalytics.com).